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12 Pop Culture - Doral Academy Preparatory

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12 Pop Culture - Doral Academy Preparatory
The Globalization
of Culture
A. WHAT IS POP CULTURE?
1. products or activities that have mass appeal and
wide accessibility
2. sometimes characterized as 'low culture' and
seen as the opposite of 'high culture' (e.g. opera;
ballet; fine art)
3. the vernacular (or people's) culture that prevails
in an industrial society
4. “youth culture”
Folk culture–
self-sufficient, isolated, long-standing traditional
customs, change slowly, promoted by isolation
Popular culture–
nontraditional heterogeneous ideas & practices of
urban industrial societies, rapidly changing through
technology, usually promoted by big corporations
B. POP CULTURE FORMS
 popular music (rock, pop, hip-hop, disco)
 fashion
 television (reality TV, game shows, sitcoms, soap
operas)
 movies
 advertisements
 magazines & comics
 sports
 fast food
 cyber culture (Facebook; Instagram)
C. WHAT GETS DIFFUSED?
 only some ideas & products successfully “travel” from
one society to another. WHY?
 individual tastes & preferences of societies vary
(cultural issues such as religion)
 state control & censorship
 only some ideas are profitable to those who market &
repackage them
 demographics: youth more receptive to new ideas
Examples of diffusion:
– Popular clothing: Jeans- became popular in 1960’s & became a
status symbol in former USSR - $400 (on black market)
– Popular foods: alcohol, snacks, fast food
Pop Culture Variations:
• Dr. Pepper…
more popular in the South
• Cheez Whiz…
more popular in Puerto Rico
• Snack nuts?
Sports: Hierarchical Diffusion
• Sports show how pop
culture is diffused
• Many sports originated
as folk customs
Highest bowling membership…
Popular
Sports by
Region in
U.S.
Most Frequently Ranked Sports:
1) Football (soccer): 3.3-3.5 billion fans
2) Cricket: 2-3 billion fans
3) Field hockey: 2-2.2 billion fans
4) Tennis: Around 1 billion fans
5) Volleyball: Around 900 million fans
6) Table tennis: Around 900 million fans
7) Baseball: Around 500 million fans
8) Golf: Around 400 million fans
9) American football: 390-410 million fans
10) Basketball: 400 million fans
Poor neighborhood in
Skopje, Macedonia.
Notice the Nike
“swoosh”…
Folk Culture Origin of Soccer
• Early soccer games
resembled mob scenes…
• In the twelfth century the
rules became standardized.
• Because soccer disrupted
village life, King Henry II
banned the game from
England in the 12th-century.
• It was not legalized again
until 1603 by King James I.
Globalization of Soccer
• The transformation to
global pop culture began in
the 1800’s.
• Increasing leisure time
permitted people to view
sporting events & to
participate in them.
• British citizens further
diffused the game
throughout the Empire.
• Further diffused by radio
and television.
• Cricket is popular primarily in
Britain and former British
colonies.
• Ice hockey prevails, logically,
in colder climates.
• The most popular sports in
China are martial arts, known
as wushu, including archery,
fencing, wrestling, and
boxing.
Lacrosse as a Popular Sport
Lacrosse played among the
Iroquois Confederation of Six
Nations.
– In recent years, the International
Lacrosse Federation has invited
the Iroquois nation to participate
in the Lacrosse World
Championships.
D. “Problems” w/ Pop Culture:
– Threat to folk culture: loss of
traditional values & customs
– changing role of women & men
– Environmental impacts: creation of
uniform landscapes (buildings,
restaurants)
– increased demand for natural
resources
Golf Courses in Metropolitan Areas
The 50 best-served and worst-served metropolitan areas in terms of golf
holes per capita, and areas that are above and below average.
E. Origin of Popular Music
• In contrast to folk music, popular music is for the
purpose of being sold to a large number of people
A Mental Map of Hip Hop
This mental map places major hip hop performers near other similar
performers and in the portion of the country where they performed.
Tin Pan Alley & Popular Music
Writers and publishers of popular music were clustered in Tin Pan Alley in
New York City in the early twentieth century. The area later moved north
from 28th Street to Times Square.
McDonald’s – Good or Bad?
– Restaurants spread over 6 continents: uniform
appearance (logo is easily recognizable)
– Reflects traditional tastes in different countries: beer in
Germany, goat cheese sandwiches in France, and
lambburgers in India
Sushi: California Roll
F. Placelessness: Anywhere USA
1. Without the sign, we
would not know a
location
2. Not “distinctive”; a
sense of sameness
or…
placelessness
The complex in the
picture is in suburban
Columbus, Ohio
otherwise known as “Test
Market USA.”
Columbus offers a
representative cross
section of American
society…
Most fast food menus are
tested here.
Wendy’s in Idaho
Pampas Grill in Finland
G. WHO BENEFITS?
1. industries that disseminate cultural material
2. consumers (or those who have $)
3. fashion leaders who influence pop tastes
4. Music executives
Internet Connections
Folk v. Pop Culture
At least 8
characteristics
(could include 3
examples)
At least 5
similarities
At least 8
characteristics
(could include 3
examples)
Fly UP