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all types of traffic safety professionals
An Online Community for Traffic Safety Professionals
http://pub6.ezboard.com/btrafficsafety
Dr. Jeffrey Hadley
National Study Center of Trauma and EMS
School of Medicine
University of Maryland
Baltimore, Maryland
AND
The Office of the Chief Medical Examiner
Baltimore, Maryland
Funded by a grant from the Maryland Highway Safety Office
A couple premises to consider… .
1. The potential of the Internet is not based on the huge
network of computers, but on the ease of communication it
creates between millions of people around the globe.
2. There are thousands of people who are professionally
involved in traffic safety, but have no ability to “connect”
with the vast majority of people working on traffic safety
issues.
A couple conclusions …
1. A very active online community that “connects” everyone
can be a significant catalyst in achieving our mission to
improve the completeness, accuracy, accessibility,
uniformity, and timeliness of crash data.
2. This interaction within and between all types of traffic
safety professionals will create new and unique
opportunities for collaboration, thus also accelerating
the advancement in traffic safety in many ways
unforeseen at present.
It is important for the online
community to involve all types of
traffic safety professionals.
These include the following… .
Researchers
• University-based researchers
• State DOT/public health department research groups
• Many
federal agencies with traffic safety related
Traffic
Record
Safety Program
mandates, including NHTSA, NSC,• BTS,
FHWA,
TradeNCSA,
associations
Managers
Professionals
and FMCSA.
• Nonprofit organizations
• Managers
of
crash
data
maintained
at the
• Other for-profit research groups (e.g.,
Liberty Mutual
•
18,000
law
enforcement
agencies inindustry
• Transportation
local, Research
state, and
national levels
Center)
the United States
• Automobile
manufacturers
• Motor vehicle administrators responsible
for
• As “our”
crash data(e.g.,
collectors, their
maintaining
driver-specific
information
Police (crash
Other
role is critically important to
violations)
investigators) improvement in traffic safety
professionals
Other databases with traffic safety data:
• The danger is that they can become
• Hospital discharge
disconnected with the big picture and
• Medical Examinerthe importance of a complete and
Policy-makers
• Trauma Registries
accurate
crash report
• Consumer Product Safety Commission
Frequent and productive interactions
between all types of traffic safety
professionals is critical to achieving our
common goals in traffic safety.
Today, this interaction is limited at best…
Researchers
Usefulnessdepend
of dataon
to the
There
is
also
no
There
is maintained
presently
nobyby
databases
researchers
is limited
these
assurance
that
efficient
obtaining
managers,
the lack means
of
butcommon
no of
researchID
variables
in
common
research
from
state
driven
fieldsprocess
fordata
record-by-record
in
determining
are coded similarly.
agencies.
what
linkage
data is collected.
Traffic Record
Managers
Researchers
• To build a greater appreciation by
police on the importance of high quality
Safety Program
data
Professionals
• Facilitate local collaborations
Established interaction but
between
limited
researchers
means forand police, e.g., to
police to provide feedback
get to
thesuperiors
data that(that
is missing from
can be anonymous in ournational
online discussions)
databases and address local
safety issues.
Police (crash
investigators)
Other
• Local collaborations
between
researchers and policeprofessionals
have potential to
increase the total number of variables
collected worldwide
Policy-makers
Online discussions that include all types of
traffic safety professionals will open up
many more doors …
Researchers
Traffic Record
Managers
Safety Program
Professionals
Police (crash
investigators)
Other
professionals
Policy-makers
Now for some specifics about the web site…
… an Ezboard.com web application.
The Community Forums
Community
Housekeeping
Why
have this
online community?
Community
Discussion
Ground
rules
•••Our
Mission
About
Community
Discussion
Not
ado
registered
member?
•••What
YOU
about
theResearchers
potential of this community?
Started
by … think
Traffic
Safety
a forum
moderator!
•• Be
Started
by …
Traffic Record Managers/Owners
your profile
complete?
•• Is
Started
by … Crash
Investigators (police)
to make
online
identity
anonymous
•• How
Started
by … your
Traffic
Safety
Program
Professionals
• Support our community with ezsupporter
• Started by … Other Traffic Safety Professionals
About Community Discussions
The organization and content of discussions will be
created in a bottom-up fashion dependent on the
interests of members. This will be facilitated in two
ways.
1. Community members are asked to only start a new
topic in the forum designated by their category of traffic
safety professional.
2. Topics that generate the liveliest discussions will be
moved to their own forums in a planned “Hot Topics”
category (and ordered by popularity).
The Community Forums (continued)
Current
Affairs (proposed)
Miscellaneous
Private
Forums
•• TraCS
News
Announcements
Trafficand
General
Records
User
Coordinators
Feedbackin each state
•• Online
Events
and Conferences
“Decision-makers”
Reporting
System
in all agencies
for Near-misses and Crashes
•• Grants
and
Funding Opportunities
Legislative
Steering
committees
Matters
(e.g., in BTS data sharing pilot)
•• Non-virtual
Transportation
Safety
JobforOpenings
ATSIP
committees
Meetings
(e.g.,
future forum planning)
• Any group wanting an “invite-only” forum
Some User Features
•Personalized
Option to be“my
notified
account”
by email
home
when
page
someone
that includes:
replies to
your post
• A person’s most recent posts
• Ability to poll the membership in any forum topic (a
• Ability to create/edit one’s profile
multiple choice question).
• Establishing preferences to, e.g., view only new topics
• Opportunity to rate each discussion’s usefulness on a 1 to
5• scale
Set the
with
number
a running
of replies
average
displayed
rating per page
•• Most
Enable
active
an “ezinbox”
discussions
to send
automatically
and receive
listed
private
first inmessages
each
from other members, etc.
forum
• A live chat function
Some Administration Features
• Highly scalable technology will allow our community to
grow without fear of system limitations
• A “control center” that provides an easy and powerful
management of content, assignment of moderators, etc. etc.
• Control over who is allowed to read and post in
community
• A “post flood” safety check and spam blocker protects
board from destructive excessive posting
• Weekly back-ups and free restores if necessary
• Ability to assign a personal icon that will quickly identify a
member by type of traffic safety professional
• Extensive community user statistics
Joining the community
• Visitors can read but not post messages
• Registration asks for some basic profile information
and to assign yourself a user name and password.
• It is free to participate, though you will be presented
with an opportunity to pay for an “ezsupporter”
membership.
• Forum moderators will be recruited from the
membership.
• Volunteers will also be needed to share administrative
duties.
• Private forum for all moderators and administrators to
discuss any problems or changes, etc.
Promoting the community
APartnerships
“viral marketing”
approach:
If associations
everyone
in this
Community
with
safety
the
“decision-makers”,
androom
Membersupport
Obtain
useinvolvement
of
from
thetraffic
“Tell
police
aofFriend”
organizations,
feature and,
signed
up
and
emailed
10
people
who
signed
up,
whose
organizations
participation
associated
will
have
with
a
all
‘trickle-down”
types
of
traffic
effect…
provide
a
TraCS
forum
for
police
to
give
feedback,
Exhibit booth at all traffic safety related conferences
and
ofrequiring
those people
recruited
10 more, join
etc.,and
etc.
while
safety
also
professionals,
that
including
all
theirATSIP.
employees
etc. each
participate
Evaluation Criteria
Measures of web site activity
• Number of active members
• Number of topics started by members (threads)
• Total page views and number of posts
• Frequency distribution of number of posts by individual
members
• Results from member ratings on each forum’s usefulness
Evaluation Criteria
Measures of data quality
• Number of missing data for existing variables in crash
databases
• Number of “data gaps” that prevent complete
understanding of crash epidemiology
• Number of published studies using regional data sets,
that is, involving collaboration with state-level traffic
record managers
• Number of published studies using linked databases
• Number of published studies that examine traffic safety
problems specific to a particular city or region, which reflect
collaboration with local police departments
Back to the big picture… !
Imagine…
The
An
endless
community
thousands
possibilities
of
can
people
…
be
and
the
taking
the
place
potential
to
uncover
to
Weonline
cannot
underestimate
the
power
ofbrainstorming
human
benefit
mutually
to
a newtraffic
level
beneficial
for
the
collaborations
in
benefit
ways
that
of public
only
thatthe
safety,
can
future
while
interaction
to safety
reach
our
common
goals,
nor
the
will
together
being
tell.
rewarded
improve
with
theharness
new
availability,
friends
accessibility,
collaborators,
opportunity
to fully
that and
energy
with this
uniformity
and
progress
and timeliness
toward of
making
crashthe
data.
roads safer.
webnew
application.
Finally …
• An extremely large online community of traffic
safety professionals from around the country and
world will greatly increase the number of people who
will want to meet at the next Traffic Records Forum!
• The result will also be an increased interest in
joining the Association of Traffic Safety Information
Professionals (ATSIP).
• The benefits of online discussions between all types
of traffic safety professionals would become obvious,
further accentuating the value of an in-person
gathering of a large and active community as again
illustrated in the next slide.
Researchers
Traffic Record
Managers
Safety Program
Professionals
Police (crash
investigators)
Other
professionals
Policy-makers
An Online Community for
Traffic Safety Professionals
http://pub6.ezboard.com/btrafficsafety
Also please check out my online reporting system for
near-misses and crashes at:
http://www.accident-report.org
Fly UP