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Gender & SLT: content analysis

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Gender & SLT: content analysis
psychlotron.org.uk
What does this picture tell us about gender roles?
Today’s session
You will learn how to...
You will learn about...
Describe and
Social
learning theory
Gender development
psychlotron.org.uk
apply
psychological approaches &
theories
Use and evaluate the
content analysis method
Interpret research data
Gender
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• How would social learning theory explain the
acquisition of gender role & identity?
Attention
Child attends to a
gender role model
Encoding
They learn genderrelevant behaviour
Imitation
They practice the
behaviour themselves
Motivation
They may imitate if
reinforcement is available
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Social learning & gender
Social learning & gender
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• Where will the child find suitable people to act
as gender role models?
• What types of vicarious reinforcement and
punishment may motivate the child (not) to
imitate?
Gender role models
Parents/carers
Siblings
Peers
TV, films, magazines, Internet
Educational materials
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•
•
•
•
•
A research question
• Are women and men represented differently
in children’s educational materials?
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– Why is this important for SLT?
– Do you think they are?
– How could we investigate?
Content Analysis
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• A research method for producing quantitative
data from qualitative material
Decisions
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• Sample
• Coding units
• Coding categories
– Homemaker
– Manual
– Clerical
– Professional
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• ‘Ladybird’ books from 1970s
• Pictorial representations of adults
• Occupation:
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• Suggest an alternative hypothesis for this
research
Coding sheet
H’maker
Male
Clerical
Prof’l
Other

Female
Female
Manual


•Each adult figure should be coded
•Adult figures must be coded only once
•Use ‘other’ as infrequently as possible
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Gender
Content analysis
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• Did you have any problems coding the
pictures?
• Do you think our data will be a valid
representation of what is in the books?
Report & discuss the results
• Explain what was found
• Comment on whether the results are
consistent with our hypothesis
• Assess the validity of the data
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– External: representativeness of sample
– Internal: validity of coding
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